High-attention video
Tell a fuller story with sight, sound, motion, offers, customer benefits, and a clear call to action in a premium viewing environment.
Streaming TV, CTV, and OTT Advertising
Reach targeted viewers on the biggest screen in the home.
WebAct helps businesses advertise across streaming television, connected TV, OTT, premium video, and cross-device campaigns. Build brand awareness, reach households in selected markets, and connect television exposure with search, social, retargeting, landing pages, and measurable digital growth.
Connected TVOTT AdvertisingStreaming VideoHousehold TargetingLocal and Regional Reach
Why Streaming TV
Television reach with digital targeting and reporting.
Streaming TV advertising combines the impact of full-screen video with audience and geographic controls that are more flexible than many traditional television buys. It can help local, regional, and national businesses reach viewers while they watch ad-supported streaming content on smart TVs and connected devices.
Audience-focused delivery
Build campaigns around geography, household characteristics, demographics, interests, behavioral signals, and campaign objectives where supported.
Local market precision
Focus reach on selected cities, ZIP codes, service areas, regions, or designated markets rather than paying for viewers outside your target area.
Brand awareness and recall
Stay visible before customers search so your company feels familiar when they are ready to compare providers, request information, or buy.
Cross-channel support
Pair TV exposure with Google Ads, social advertising, display retargeting, landing pages, email, and search engine optimization.
Measurable campaign signals
Review delivery, impressions, reach, frequency, completion rates, geography, audience performance, and available attribution signals.
Potential Streaming Inventory
Where your streaming TV commercial may appear.
Campaign access varies by market, audience, budget, inventory availability, targeting method, and buying platform. Depending on the campaign, eligible inventory may include major subscription services, free ad-supported streaming services, smart TV environments, and connected TV devices.
Roku and The Roku Channel
Streaming inventory across Roku environments and eligible ad-supported content.
Hulu
Ad-supported streaming inventory for eligible audiences and markets.
Disney+ and ESPN
Eligible premium entertainment and sports inventory where campaign access is available.
Peacock
Ad-supported entertainment, news, sports, and streaming content inventory.
Paramount+ and Pluto TV
Subscription and free ad-supported streaming inventory where available.
Prime Video and Fire TV
Eligible streaming video and connected-device inventory across Amazon environments.
Tubi
Free ad-supported streaming television and movie inventory for eligible campaigns.
Samsung TV Plus
FAST and smart television inventory on supported Samsung devices.
LG Channels
Free ad-supported streaming inventory across supported LG smart TVs.
VIZIO WatchFree+
Eligible FAST and smart TV advertising environments.
Xumo and Sling
Eligible live, FAST, and ad-supported streaming inventory.
YouTube on TV Screens
Video campaigns delivered to eligible viewers watching YouTube on connected televisions.
Netflix and Max
Ad-supported inventory may be available through approved buying paths, subject to market and campaign eligibility.
Google TV and Android TV
Eligible video and connected TV environments across supported devices and apps.
Apple TV Devices
Eligible app-based inventory viewed through Apple TV hardware where supported.
Additional Premium Publishers
Campaigns may access other premium networks, apps, sports, news, entertainment, and FAST channels through approved inventory partners.
Inventory disclosure: Placement on a specific service, program, network, device, or publisher is not guaranteed unless it is explicitly included in the approved media plan. Availability can change based on geography, audience criteria, budget, minimums, inventory, and platform policies.
CTV, OTT, and Traditional TV
Understand the difference before choosing a campaign.
These terms are related but not identical. The right mix depends on where your audience watches, how precisely you need to target, and whether the main goal is broad reach, household-level visibility, local awareness, or measurable digital response.
Connected TV and OTT
Connected TV generally refers to video watched on an internet-connected television. OTT refers to video delivered over the internet rather than through a traditional cable or satellite system.
- Smart TVs and streaming devices
- Streaming apps and FAST channels
- Audience and household targeting where supported
- Digital reporting and optimization signals
Traditional Television
Traditional television buys can include broadcast, cable, local programming, network schedules, and broader geographic or demographic reach.
- Scheduled programs and dayparts
- Broad local or regional visibility
- Strong reach for mass-market messages
- Can complement targeted streaming campaigns
Audience Targeting
Build a campaign around the households most likely to matter.
Targeting options vary by inventory source and campaign type, but streaming TV can support far more focused planning than a one-size-fits-all television buy.
Geographic targeting
- State, region, city, or ZIP code
- Service-area planning
- Local market and DMA alignment
- Location exclusions where available
Demographic targeting
- Age ranges
- Household characteristics
- Income and life-stage signals
- Audience composition where supported
Interest and intent audiences
- Category interests
- Purchase-intent signals
- Content affinities
- Behavioral audience segments
First-party audiences
- Customer lists when permitted
- Website visitor audiences
- CRM-based segments
- Privacy-compliant audience activation
Retargeting and sequential messaging
- Reconnect with previous visitors
- Coordinate TV and display ads
- Use different messages by funnel stage
- Support repeat exposure
Lookalike and modeled audiences
- Find viewers similar to known customers
- Expand beyond existing lists
- Balance reach and relevance
- Refine segments using campaign data
Commercial Creative
Create video that earns attention and gives viewers a reason to act.
A successful television campaign needs more than media placement. The message must be easy to understand, visually clear, memorable, and connected to a useful next step.
Messaging and script direction
Clarify the audience, problem, value proposition, offer, proof, call to action, and timing before production begins.
Storyboards and visual planning
Plan scenes, graphics, supers, logo treatment, voiceover, pacing, transitions, and required platform specifications.
Editing and motion graphics
Combine footage, animation, typography, product visuals, branding, music, voiceover, and calls to action.
Multiple commercial lengths
Create approved versions for common placements such as 15-second, 30-second, and other supported formats.
Campaign landing pages
Direct viewers to a page that matches the commercial, reinforces the offer, answers objections, and makes contacting you simple.
Creative testing
Compare hooks, offers, messages, audiences, or calls to action when the campaign budget and inventory support testing.
Industries
Streaming TV advertising for businesses that need awareness and local reach.
Video campaigns can support businesses with a visual story, a competitive local market, a defined service area, or a need to build familiarity before customers begin searching.
Restaurants and Hospitality
Promote openings, seasonal offers, events, locations, catering, menus, and brand experiences.
Home Services
Build local awareness for roofing, HVAC, plumbing, electrical, remodeling, landscaping, and contractor services.
Medical and Dental
Introduce providers, locations, patient services, technology, appointment offers, and community-focused messages.
Legal Services
Build recognition for practice areas, attorneys, local offices, consultations, and trust-focused messaging.
Retail and Ecommerce
Promote products, stores, seasonal campaigns, launches, sales, and brand differentiation.
Automotive and Real Estate
Support inventory, listings, developments, agents, dealerships, service departments, and local market visibility.
Reporting and Attribution
Measure more than whether the commercial aired.
Available reporting varies by publisher and buying platform. WebAct reviews the metrics that help explain delivery, audience exposure, creative performance, and the campaign's connection to other marketing channels.
Delivery metrics
- Impressions
- Spend and pacing
- Reach and frequency
- Geographic delivery
Video performance
- Video completion rate
- Quartile completion
- Creative performance
- Device and inventory signals
Business response
- Website traffic trends
- Branded search activity
- Landing-page engagement
- Available conversion or visit attribution
Full-Funnel Advertising
Use streaming TV to create demand, then use digital channels to capture it.
Television advertising is strongest when viewers can find and trust your business after seeing the commercial. WebAct can connect the campaign to the website, search visibility, paid search, social ads, retargeting, Local Listings, and conversion tracking.
Streaming TV creates awareness
- Introduce the company and offer
- Build familiarity before search
- Reach new households
- Support launches and competitive markets
Search and retargeting capture response
- Capture branded and service searches
- Reconnect with website visitors
- Reinforce the commercial offer
- Guide prospects to a conversion-focused landing page
Our Process
A clear path from audience planning to campaign optimization.
Discover
Review goals, market, service area, audience, offer, brand position, current advertising, and available creative.
Plan
Define the campaign type, targeting, potential inventory, budget, timing, creative requirements, and reporting plan.
Create
Develop or prepare the video, messaging, calls to action, landing pages, tracking, and supporting campaign assets.
Launch
Activate the campaign and review delivery, pacing, geography, audience quality, inventory, and early performance.
Optimize
Refine audiences, budgets, creative, frequency, landing pages, retargeting, and cross-channel recommendations.
FAQ
Streaming television advertising questions.
What is connected TV advertising?
Connected TV advertising places video ads within eligible content watched on internet-connected televisions, including smart TVs and televisions connected through streaming devices.
What is OTT advertising?
OTT advertising refers to video advertising delivered over the internet rather than through a traditional cable or satellite television connection.
Is streaming TV the same as traditional television?
No. Both use television-style video, but streaming TV is delivered through internet-connected apps and devices and can offer different targeting, buying, and reporting options.
Can I target only my city or service area?
Many campaigns can be limited by city, ZIP code, region, designated market, or other geographic criteria, depending on inventory and platform capabilities.
Can I choose a specific streaming platform?
Sometimes. Specific publisher access depends on the buying method, geography, budget, inventory, audience, and platform rules. A media plan should identify whether a platform is guaranteed or only part of a broader inventory pool.
Can my commercial appear on Roku, Hulu, Peacock, or Tubi?
Potentially, when the selected campaign, market, budget, and inventory source provide access. No specific service should be considered guaranteed unless it is listed in the approved media plan.
Do I need a finished television commercial?
You need approved video creative that meets the selected platform's technical and editorial requirements. WebAct can help with messaging, creative direction, production planning, editing, and campaign alignment.
How long should a streaming TV commercial be?
Common lengths include 15 and 30 seconds, but accepted durations vary by platform and inventory. The media plan and creative specifications should be confirmed before final production.
Can I retarget previous website visitors?
Some campaign setups can use privacy-compliant first-party or retargeting audiences, subject to platform policies, consent requirements, data availability, and minimum audience sizes.
How much does streaming TV advertising cost?
Cost depends on campaign management, advertising budget, market size, audience, inventory, targeting, duration, creative production, and minimums. Visit the advertising pricing page or request a custom media recommendation.
What metrics can I see?
Depending on the platform, reporting may include impressions, reach, frequency, video completion, geography, device, audience delivery, website activity, and available attribution signals.
Can streaming TV work with Google Ads?
Yes. Streaming TV can build awareness before a customer searches, while Google Ads can capture active demand after viewers recognize the brand or need the service.
Can small and local businesses use streaming TV?
Yes. Local businesses may use streaming TV to focus on selected markets, reach nearby households, promote locations, and support seasonal or competitive campaigns.
Is placement on a specific show guaranteed?
Not unless the approved media plan specifically guarantees that show or placement. Many campaigns buy audiences or inventory pools rather than a single named program.
How do I get started?
Share your service area, audience, goals, monthly budget, campaign timing, existing video assets, offer, and desired platforms. WebAct can then recommend the appropriate campaign structure.
Ready to reach more viewers through streaming television?
WebAct can review your market, audience, available platforms, creative needs, landing pages, budget, and advertising goals to build a connected TV strategy around your business.